The Council of Fashion Designers of America will launch runway 360, which is a new digital platform for designers that is available all year.
Designers will be able to showcase their collections via the virtual platform in a variety ways including live streaming, selling pieces via e-commerce and hosting virtual press conferences.
In an interview with WWD, Steven Kolb, chief executive officer and president of the CFDA stated that "We aim to be a one stop-shop for fashion." He stated that the platform would "incorporate all aspects a designer's business from shows, to press to sales and activations."
Runway 360 is designed to keep designers connected, in a year where the fashion industry was hit by the Covid-19 pandemic. The platform, which will be offered to designers as modular, customizable pages, will be unveiled by the CFDA during NYFW. They can share their digital activations and storytelling through these pages.
According to a spokesperson from the CFDA, the platform will have AR/VR capabilities, live video streams, and ecommerce extensions. It will also feature social media integrations and consumer-shopping features.
Additionally, consumers will be able to shop for some of their favorite pieces on the platform at a reduced price. This allows brands to retain their customers, increase customer loyalty and offers them the chance to offer more clothing.
"It's a great way to connect with customers and keep them engaged in the brand," says Frederick Anderson, whose runway show was streamed last night on runway 360. He believes that the runway event attracted more than 10,000 viewers and will continue to grow.
It is open for brands, consumers, media, and trade. Each user will have a different experience depending on their user profile.
Marchesa Notte spring 2019 will be on the runway 360 of the CFDA as a member. American Express' Shop Runway 360 e-commerce shop will sell the brand's merchandise to cardholders.
The CFDA has created a series for cardholders that offers a selection of exclusive experiences. It includes conversations about diversity equality and inclusion as well as female founders and sustainability. A Potts Studio, Jonathan Cohen Studio, Studio 189 and Studio 189 will give behind-the-scenes insights and looks into the creative process.
A number of designer-owned brands, including Naem Khan, Private Policy and Victor Li, are also using the platform to show their latest collections. The CFDA also allows cardholders the ability to pre-purchase runway looks taken from current collections. It will also offer card members a variety discount on accessories.
The platform isn't the same as a real runway show, but it is a step in the right direction for inclusivity and democracy within the design community. Its focus on a single platform that's accessible to all allows designers and their representatives to share their work, which is an important step in the ongoing conversation about gender inequality and how to make the fashion industry more equitable.
FAQ
How can you make your own clothes?
Learn how to sew if your goal is to make your own clothes. There are many tutorials online that will teach you how sew.
However, sewing skills aren't necessary to create simple clothes such as T-shirts or shorts.
You can attach zippers and buttons with fabric glue, instead of sewing.
What are good quality clothes?
High-quality material is the key to quality clothing. Fabrics used for making clothes should be durable.
Before purchasing an item, it is important to verify the manufacturing time.
You might not want your money to be wasted if the item was designed by a celebrity or was produced expensively.
If you spend less, you won’t get as much value from the item. So, it's important to choose items that aren't too expensive.
Do I need to match my shoes?
Yes! It's important to match shoes with outfits. This is a great way for everything to match together.
It doesn't matter whether you're wearing sneakers or heels. It's important that you match.
What is the main difference between high-end clothes and cheaper clothing?
Cheap clothing is often low-quality and lacks many features. Although high-end clothing tends to be more expensive, it offers many additional features.
Celebs and models are more attracted to high-end brands. These types of clothing are often seen on runway shows or red carpet events.
What is the harm in dressing differently?
No. You don't have to dress the same as everyone else. Individualists are people who dress differently than others.
Some people believe individualism implies bad dressing. No matter what outfit you wear, everyone can look great.
Statistics
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- Another ethical fashion company, [43] Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. (en.wikipedia.org)
- Nano influencers have less than 10K followers and have the highest engagement rate with 4%. (thetechfashionista.com)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
External Links
How To
How to Style Clothes
How do you style clothes? The best way to do this is by wearing what you like, even if it's not fashionable, because fashion changes daily. Don't try to emulate someone else's style. Learn from them and create your unique style!
It is important to keep styling simple. You don't have to search for the perfect fitting clothes if you want your look to be professional. Don't worry about whether you have a shirt, pants (or jacket), skirt, or other garment. Instead, choose what suits you best. Combine it into one outfit. As long as the pieces are well coordinated, it doesn’t matter how many you have. Also, remember to mix up colors and patterns because different outfits work great with different combinations.
To complete an outfit, you can add accessories. Accessories are often small accessories such as scarves. Accessories can add pizzazz to an outfit, and make it more interesting. Think about which colors will complement and contrast with your clothes when shopping for accessories. If you have blue jeans and red shoes, you might consider a red scarf.